Loyalty Index

From a recent email:

Where Does Our Loyalty Lie?

Airlines: JetBlue/Southwest

OTC Allergy Medicine: Tylenol/Zyrtec

Athletic Footwear: Nike

Automotive: Toyota

Banks: Bank of America

Beer (Light): Coors Light

Beer (Regular): Sam Adams

Bottled Water: Aquafina

Casual Dining: Olive Garden

Coffee: Dunkin' Donuts

Computers: Apple

Credit Card: Discover

Long Distance Providers: Verizon

Online Brokerage: Scottrade.com

Online Travel Sites: Expedia.com

Pizza: Domino's

Quick-Serve Restaurant: McDonald's

Retail Apparel: J. Crew

Retail Discount: Wal-Mart

Retail Department Store: Kohl's

Retail Electronics: Best Buy

Soft Drink (Diet): Diet Pepsi

Soft Drink (Regular): Pepsi

Toothpaste: Tom's of Maine

Wireless Handset: iPhone/Samsung

Wireless Carrier: Verizon

Source: Brand Keys 2009 Customer Loyalty Engagement Index

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