Last night I attended our local Addy Awards and I know there were at least 3 folks that were there that use Twitter. However as I checked today, none of them twittered during the event. Maybe they are used to using computers and not phones for sending tweets.
My phone, is just that. A cellphone. Okay I also use it as a camera but that's about it. Texting from my phone? Maybe 10 a month or less.
What makes this significant is the power of twitter and marketing. Unfortuneatley there is a gap, it appears in the advertising agency world when it comes to using some of the easy (and free) technology services. This seems to stem from old media thinking and practices that will leave some in that business in the dust.
If you want to get on board, I have an article from Content Marketing to help you start. In the meantime, I will be getting a new phone later this year that will enable me to tweet when I don't have my laptop handy.
Twitter for Business Made Easy
Posted: 27 Feb 2009 07:34 AM PST
Great MindMap from the Mindjet Folks Simplifies Twitter and Proves Power of Mindmapping
On the most basic level, it’s easy to explain Twitter in a few bullet points:
- Twitter is a micro-blogging service that you can use from anywhere you can get an Internet connection.
- You sign up and give yourself an identity that lives on Twitter, such as mine–Twitter.com/newtbarrett.
- You can then post 140 character text messages which may include hyperlinks.
- You can choose to follow fellow members whose ‘ tweets ‘ will show up automatically on your Twitter page.
- Other members can choose to follow you to see what you have to say.
- The heavy hitters on Twitter may have thousands of followers and may post dozens of tweets per day.
- Every Twitter member can pass on or ‘ retweet’ other messages so that the reach of what you have to say is potentially huge and global.
- All of this happens in real time
At this point, you may be thinking, “Okay, I understand that, but what’s the point? Why would I want to do any of that stuff? That’s where this great mindmap created by Mindjet’s Michael Deutch comes into play. It illustrates why you need to care about Twitter for your business–and how to get smart about using it.
First, take a walk through the expanded MindMap to understand more about how Twitter works, 20 business uses, best practices, worst practices, resource sites with links, and more. A few minutes spent with the MindMap delivers a crash course in all business things Twitter.
Click here to view a fully interactive version of the MindMap on the Mindjet eNewsletter page.
Second, take a look at the Whole Foods Twitter page to get a flavor (sorry!) of how a major corporation uses this tool to engage its customers and fans. An image captured at 10:23 am EST, 2/27/09 is below.
If you haven’t taken the time to understand how to put Twitter to work for your organization, now is the time. In my opinion, it’s the real deal.
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