Internet Adverting Oops!

We are still figuring out the best way to advertise online. It's not as simple as some would have you believe.

For example, look at this story from my email from Adweek:


» The Downside of Google Ads
It seems like everyone with a Web site sees the chance to cash in with some advertising. Columbia Records has been running Google AdSense placements on its site, according to Silicon Alley Insider. Of course, the problem with robots is they're not very good at spotting pranks. Blogger Bruce Houghton doesn't think labels should put ads on their sites, so he managed to get a Google ad reading "Major Labels Are Obsolete" on the Columbia homepage. The prank cost Houghton a mere $3.37. Columbia has since removed AdSense. more »

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