From the fine folks at Mediapost:
Brand Perceptions Of Gas, Airline Industries Nosedive
by Aaron Baar
[Research] One company that saw a big jump in perception was Wal-Mart, up 69% from January to July. Part of that may be due to the slumping economy. "There is often a lot of negative coverage in the news about Wal-Mart," YouGovPolimetrix's Ted Marzilli says. "But as the economy is struggling, low prices are winning the day." - Read the whole story...
Dunkin' Donuts Ups Ante With Egg White Sandwiches
by Nina M. Lentini
[Restaurants] Rachael Ray, the brand's spokesperson, will appear in print ads for the new Egg White Sandwich. The company says it will spend several million dollars to market the new DDSmart menu, including online and TV ads that will be Rachael-free. All ads are from Hill, Holiday in Boston, the brand's AOR. - Read the whole story...
DIY Enthusiasm Dims As More Women Say 'Do It For Me!'
by Sarah Mahoney
[Retail] Vertis Communications' Scott Marden thinks there are actually plenty of opportunities for home-improvement stores. Its research found, in fact, that these stores are still shoppers' favorite starting point, with 57% turning to large home improvement stores first for home-improvement needs. - Read the whole story...
JCPenney Looks To Game To Connect With College Women
by Laurie Sullivan
[Retail] The Dork Dodge game taps into human stereotypes students find in college life. The game toggles between video and digital characters. An option also allows players to invite real-life friends into the game through an email option. A link at the end of the game takes players to JCPenney's Dorm Life page on Facebook. - Read the whole story...
Survey: Online Coupon Usage Up 39% Since 2005
by Karlene Lukovitz
[Retail] Demographically, 29% of online coupon users and 23% of newspaper coupon users are under age 35. (Nearly half of online coupon users are between the ages of 22 and 44.) More online users have household incomes over $60,000 (61%, versus 57% of newspaper coupon users). In addition, 36% of online users, versus 29% of newspaper users, have children under age 18. - Read the whole story...
Ruby Tuesday To Blow Self Up, Start Fresh by Nina M. Lentini [Restaurants] After the blast, :30 and :15 TV spots will introduce a new spokesman, described as "slightly over-enthusiastic" in his efforts to help people adapt to change of all kinds--including, of course, the radical changes at Ruby Tuesday. - Read the whole story...
Avon Beauty Sales Climb 19% On Increased Ad Spending
Iconix To Expand Brands Into New Territories
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