From Mediapost:
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Is It Time For A Massive Mall Meltdown?
by Sarah Mahoney
[Retail] The retail deathwatch is enough to set tongues wagging about even the strongest brands. Macy's recently had to respond to concerns about its financial health, with the CEO filing a letter with the Securities & Exchange Commission to defend its finances: "Our same-store sales trends are better than J.C. Penney, Kohl's, Dillard's, Nordstrom, Bon-Ton, The Gap and Limited Brands, to name a few," he wrote. - Read the whole story...
Brands Must Be Creative In Olympic Games Venue
by Laurie Sullivan
[Strategy] Panasonic quietly introduced a viral marketing campaign in Japan several months ago, relying on word of mouth marketing to spread Olympic Games fever. Word didn't get far. Only 843 people have uploaded photos to the virtual stadium, but there is room for plenty more, according to a Panasonic spokesman. So the company's public relation's agency, which designed the site, has began pushing the concept in the U.S. - Read the whole story...
First Command: 'Dream Boldly. Plan Confidently'
by Aaron Baar
[Financial Services] The campaign was developed after two years of consumer research that showed people feel more confident and less stressed about pursuing financial goals when they have a plan in place, according to CMO Dennis Holland. "We were able to draw some great connections between people who exhibit the right behaviors and their optimism and hope for the future." - Read the whole story...
J.D. Powers Finds Digital Camera Owners Are All Wet
by Nina M. Lentini
[Electronics] Its latest customer satisfaction study on digital cameras finds that waterproofing is mentioned most frequently by owners in both the point-and-shoot (67%), and premium point-and-shoot (68%) segments, while ultra-slim owners desire 4 GB internal memory capacity and DSLR owners desire waterproofing (63%). - Read the whole story...
Ad Networks Fine, But Content Drives Key Brand Metrics
by Tameka Kee
[Research] While ad networks continue to garner the glory, media buys across branded content sites, or properties like iVillage and Discovery that fall under the Online Publishers Association's umbrella, are often still priced at a premium. Justifiably so, says the OPA. - Read the whole story...
Iconix Inks Deal With Wal-Mart
Roberto Cavalli To Design Diet Coke
Jag Launches First Ad Campaign, New Organic Line
Kellogg's Q2 Earnings, Sales Reported Up
Tobacco One Buys Mexico's Rojo Brand
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