Tuesday's Marketing News (and then some!)

Tonight along with the clickable headlines from MediaPost, I have some extra goodies tucked inside.

Advance America Buffs Image With New Ads, Online Contest
by Aaron Baar
[Financial Services] At the heart of the promotion is a contest in which consumers are encouraged to nominate, via an Advance America-sponsored microsite www.whoisthereforyou.com, people who have helped them during tough times. The grand prize for the contest, which ends on Oct. 21, is $25,000 each for the nominee and nominator. - Read the whole story...

Macy's, Fox And L'Oreal Go Whole-Hog With Horton
by Sarah Mahoney
[Retail] "The timing just worked out so that it was a terrific opportunity," says Fox's SVP of corporate and marketing communications. The $25 million, he says, "is just what we're spending on hard media," adding that the campaign will generate much more attention. "This is an important title, and a critical time frame--we have to ensure that we get our share of voice." - Read the whole story...

Universal's Suzanne Cole On Grabbing Attention
by Laurie Sullivan
[Entertainment] Determining the type of media Cole's team of nine buys begins by defining the audience, from age to gender, targeting the easiest segment first. For "Mama Mia!," which landed in theaters July 18, the ads initially spoke to those attending the Broadway play, expanding to mothers and daughters, followed by frequent moviegoers. - Read the whole story...

Bagged Lunches Adding To Restaurant Slowdown by Karlene Lukovitz [Food] Quick Service Restaurants, which have captured nearly 80% of total lunch business thanks to the convenience factor, are being most affected by the brown-bagging trend, NPD reports. And with health consciousness as or more important than money saving, QSRs will have to compete with homemade lunches even when the economy picks up. - Read the whole story...

I heard a tip on the radio this afternoon that Bennigans is filing Chapter 7. Click here for the story

Dr Pepper Campaign Features 'Doctors' You can also click here and see one of the ads.

Papa John's Offers Chocolate Pastry Delights

KB Toys Unveils Extreme! Value Program

Rachael Ray Launches 'Nutrish' Dog Treats

Ad Community Joins For Digital Transition

Unilever Sells All, Snuggle, Wisk, Surf Brands

Ben & Jerry's Offers Refreshment For Under A Buck

Want to hear an exclusive radio interview with Ben & Jerry's founder Jerry Greenfield? Click here.

Sphere: Related Content