From Mediapost today:
Scion Seeks Community In New Campaign
by Aaron Baar
[Automotive] The spot ends with the Scion logo and its five-year-old tagline, "What moves you." An additional tagline, "United by Individuality" also appears. "It's more of a campaign idea than a second tagline," says the brand's corporate manager, Dawn Ahmed. "We wanted to showcase the fact that Scion owners want to come together and they do so over customization." - Read the whole story...
New M&M's Blend Features Nascar Driver
by Karlene Lukovitz
[Food] In May, to tie in with Kyle Busch's birthday, Mars "presented" the driver with his own "Inner M" print ad. The Inner M ad series features celebrities demonstrating "how those who have found the M&M's inside themselves embrace the fun side of life." - Read the whole story...
Colorful Dell Festival Puts Focus On Studio Laptops
by Les Luchter
[Electronics] "The Dell Dome is a multimedia playground that celebrates self-expression and promotes sharing through art, music and design," explains Lisa Hassel, experiential marketing manager for Dell's consumer business. "The combination of technology and recreation adds unique depth and dimensions to the music festival experience." - Read the whole story...
Rebate Checks: Where The Money Didn't Go
by Sarah Mahoney
[Retail] Retail experts, appearing before Congress last week, say that rising gasoline and grocery prices sucked up much of the juice rebates were supposed to inject into the economy, and asked for an additional economic stimulus package. - Read the whole story...
Yellowpages.com's Outdoor Push Fits Three-Screen Strategy
by Laurie Sullivan
[Telecom] Taking advantage of AT&T's partnership with Apple as part of that strategy, Yellowpages.com designed a cell phone application for the iPhone that lets consumers find and share business information based on local search. - Read the whole story...
Whole Foods, Kellogg's Sponsoring Family Fitness Initiative
by Karlene Lukovitz
[Food] Kellogg's will relocate its existing "Kellogg's Kidz Kitchen" events from the festival's main beach location to the "Fun and Fit" area for 2009. The three-year-old Kidz Kitchen concept features culinary demonstrations with a healthy focus by star chefs. - Read the whole story...
Suit: Whole Foods Stole Our Slogan
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