Here's what arrived in my email earlier today from Mediapost:
Marketing To Kids: FTC, CBBB Weigh In With Reports
by Karlene Lukovitz
[Food] While the actual long-term impact on issues such as childhood obesity will require monitoring and study, it appears that major food and beverage marketers' recent commitments to self-regulation of marketing to children are already yielding benefits in the public/governmental perception arenas. - Read the whole story...
Best Buy Seeks Consumers' Inner Rock Star
by Sarah Mahoney
[Retail] "We're really looking to create musicians," the spokesperson says. While marketing plans will include Best Buy inserts, "there will also be marketing customized to local markets, with live events and specific promotions," he says. - Read the whole story...
Enerpulse Launches New Ads Focusing On Fuel Savings Factor
by Aaron Baar
[Automotive] As company research showed more people were buying the Pulstar plugs for fuel economy reasons, performance took a back seat to gas savings in the company's marketing strategy. "Had it not been for the fuel situation the way it is, we would have continued along our performance strategy," says marketing manager Natalie Carter. "This is a broader campaign based on our finding and the [sales] results we've been seeing." - Read the whole story...
Starbucks Cuts Jobs, Realigns Management
by Nina M. Lentini
[Restaurants] The beleaguered company on Tuesday announced that it will cut 1,000 jobs. One of those is chief operating officer. In an announcement made to employees, founder/CEO Howard Schultz said COO Martin Coles will resume the role of president, Starbucks Coffee International. - Read the whole story...
Consumers Confident In Banks, Survey Finds
Bacardi To Buy Minority Share In Patrón
Bennigan's, Steak & Ale File For Bankruptcy
Burger King Readies 'Futbol Kingdom'
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