Here's today's tip:
Are You Impressive or Impactful?
Jill Konrath on Opening Statements
Do you put a lot of time and effort into creating the best impression on prospects? Undoubtedly. Your opening statement, brochures, website, correspondence and presentations, probably are all designed to make your best impression. Yet, all this effort may actually be working against you.
Finding the right words to describe your product or service offering can be an agonizing task. As you well know, in today's crazy business environment it's tough to stand out from the crowd and impress corporate decision-makers. That's why all the time, effort and resources invested in this valiant effort is so worthwhile.
But is it really? Before you answer, consider this meticulously crafted statement found on a technology company's website: Continue
Sunday, July 27, 2008
SalesDog Sunday Tip 5
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