Saturday, May 31, 2008

Will Viewers Tune In or Out?

by Joe Mandese
With less than nine months before the U.S. television industry converts to digital broadcast spectrum, 22% of households are still either completely or partially unready for the conversion, according to findings of a report scheduled to be released today by Nielsen Co. The report, a version of which was released to clients last month (MediaDailyNews May 1), concludes that 9.4% of U.S. households are completely unready, and that the transition risks a significant number of TV viewing hours being displaced begging on Feb. 17, 2009, when the nation's analog-only sets will go dark. ... Read the whole story

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