Monday, May 26, 2008

Female Fun Facts

From my email:

Volume 2 Issue 5
May 22, 2008

One in three middle and high school girls participate in organized sports, up from one in 27 in 1972, according to the University of Minnesota's Tucker Center For Research On Girls & Women.


More than 15 million women in the U.S. write blogs, and 36 million women write and/or read blogs monthly, say BlogHer and Compass Partners. Regardless of age, their primary subject is "their lives."

Brand & Package Likeabilty: Consumer likes and dislikes of brands and their packages

Whatever packaged goods category you're in, "Brand & Package Likeability" will help you stand out on the shelf -- and delight your consumer once he or she gets home!

Get immediate answers to these critical questions:

  • When do shoppers tolerate packages they don't like for brands and products they do like?
  • Do shoppers like some packages more than they like the brands that use them?
  • When is poor package design actually a benefit?

For a complete Table of Contents and to order your copy visit:


Teen girls who do not have a TV in their bedroom eat more fruit and vegetables, drink less soda and eat with their families more often than those who do have TVs in their bedrooms, reports medical journal Pediatrics.


MySpace is the hottest brand among Hispanic women aged 14-24, outpacing McDonald's, MTV, Nike and other long-standing national brands, reports Intelligence Group.


49% of women 24-49 sacrifice sleep as a primary time-management strategy, according to Unity Marketing research for Marie Claire.

Marketing To Women (MTW) delivers research, market intelligence and business leads that demonstrate the best strategies for brands, media, non-profits and service providers to connect with today's women. Download a free sample issue to discover how the monthly MTW can lead you to more successful advertising and promotion campaigns.

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