Signage

I've written about the various options you have for advertising, including billboards (click here & here), recently.

Anthony Juliano wrote this at his SoundBite Back blog this week regarding Billboards:

The future of billboards is up in the air

Posted: 15 Apr 2008 06:30 PM CDT

Billboards are hard to like. They clutter the landscape. They can distract drivers. And when they're bad, they're really bad.

But here's another thing about billboards: when done right, they can be tremendously effective.

Outdoor advertising is enjoying a resurgence of sorts, especially compared to TV, radio, and print. While other media struggle with changing consumption habits, and as audiences discover new ways to avoid ads, billboards remain as conspicuous as ever. There's no way to change the channel or fast forward past a billboard, making them an increasingly attractive option for advertisers looking to maximize their return on investment.

Read the rest by clicking here.

Sphere: Related Content