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Out-of-Home Patterns of Young Adults, the Affluent, Movie Enthusiasts Studied
As more consumers are “on the go,” out-of-home marketing is becoming an effective way to reach them, according to a consumer-insight study of the out-of-home patterns of young adults, the affluent, and movie enthusiasts by Aegis Media’s PosterscopeUSA.
Small Business Owners - Not All the Same
The more businesses a person owns, the higher his or her income, education level, and loan amounts and mortgage, finds an Experian study of small-business owners - sole business owners and multi-business owners. Findings were compiled from Experian’s demographic data of consumers and small business owners.
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