I wrote about this idea for radio and television previously. Click here.
Looks like at least one show is going to do it:
Live Ads Set For ABC's "Kimmel"
Adweek
ABC will soon announce that late-night program "Jimmy Kimmel Live" is to integrate live commercials into each episode, with the first such spots ready to go next month. A throwback to the early days of TV, the practice went out of style 30 years ago when most shows began being taped -- and had multiple advertisers. But with clutter increasing, live spots are a way to stand out -- and some advertisers believe they can also beat the increasingly-ubiquitous DVR by integrating product into the content of the show.
Says Doug Hochstadt, vice president of late-night sales for ABC, "Kimmel" will soon be ready to accept live ads: "We're thrilled to be offering it. It just gives us one more way that our customers can touch the product." And at least one buyer is intrigued. "I think it's a great idea," said David Barrington, executive vice president, managing director of video investments, at MPG. "The brand has to fit first and foremost, and I'm sure it's not for everyone. But to have someone who is a great talent like that make the ad a part of the content will help get our messaging across and also help break through the clutter." - Read the whole story...
Posts
No comments:
Post a Comment