There is an old axiom in sales that you better sell the woman of the house. This goes back to the days of traditional one income two parent, stay-at-home-mom days, (50 years ago?)!
Yet, no matter what the living and earning scenario today's woman is in, they still make more of the spending decisions than their male counterparts in a majority of the purchases made each month.
Here's some numbers for you to keep in mind when you are contemplating your marketing:
 | April 16, 2008 |
There were 14,600 spa locations in the U.S. in mid-2007, day spas accounting for 80% of locations, according to the International Spa Association. | |
96.7% of secretaries and administrative assistants are women, reports the U.S. Department of Labor. |
52% of women spent $50 or less for handbags in 2007, says Mintel. | |
Women (53%) are more likely than men (48%) to say online video ads are intrusive, according to Burst Media. | |
The number of girls' varsity field hockey teams has grown 32% since 1990, reports the Sporting Goods Manufacturers Association. | |
Marketing To Women (MTW) delivers research, market intelligence and business leads that demonstrate the best strategies for brands, media, non-profits and service providers to connect with today's women. Download a free sample issue to discover how the monthly MTW can lead you to more successful advertising and promotion campaigns.
 | MTW Datafile Info: Editor: Ellen Neuborne eneuborne@epmcom.com Publisher: Ira Mayer imayer@epmcom.com MTW Datafile is an EPM Communications, Inc. service. |
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