The Science of Pricing

It's a brain trick. And Retailers have been doing it for years.

If you pay $10.00 wholesale, the typical retail price is between $20.00 and $30.00.

But instead of using those nice round numbers, studies show that you will sell more at $19.95 than $20.00.

Here's the science behind the Pricing. (Click here)

If it works for them, why not the rest of us?

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