Sunday, April 13, 2008

Sunday Job Search


If you are unemployed, Sunday was always the day filled with hope on your doorstep, when the paperboy, delivered the classified section with the biggest "Help Wanted" section of the week.

Like most things that the newspaper used to have an exclusive on, job listings are now available 24/7 in the on-line world:

Career Destinations Online Garnered 10% Of The Audience

A drill down into the career and educational channels including demographics, advertisers, sizes and types, as well as video streamers and consumption in February

Top 10 Online Education and Careers Destinations Week ending March 16, 2008 US, Home and Work

Brand or Channel

Unique Audience (000)

Active Reach (%)

CareerBuilder Network

5,099

3.57

Monster.com Network

5,040

3.53

Yahoo! HotJobs

3,353

2.34

Merriam-Webster

1,337

0.93

About.com Education

1,214

0.85

USAJOBS

1,024

0.72

Family Education Network

938

0.66

Edline.net

916

0.64

U.S. Dept. of Education (ED)

905

0.63

MSN Encarta

903

0.63

Source: Nielsen Online, NetView

Demographic Data for Education and Careers Category Month of February 2008 US, Home and Work

Category

Target

Unique Audience (000)

Unique Audience Composition (%)

Total

89,411

100.00

Male

41,218

46.10

Female

48,193

53.90

Age

2 - 11

4,514

5.05

12 - 17

8,471

9.47

18 - 24

5,636

6.30

25 - 34

11,877

13.28

35 - 49

30,047

33.61

45+

39,491

44.17

55+

18,756

20.98

65+

6,385

7.14

HH Income

$ 0 - 24999

4,646

5.20

$ 25000 - 49999

17,605

19.69

$ 50000 - 74999

22,912

25.63

$ 75000 - 99999

17,750

19.85

$ 100000 - 149999

15,496

17.33

$ 150000+

8,598

9.62

No Response

2,404

2.69

Source: Nielsen Online, NetView

Note: Nielsen Online, AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.

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