Headlines with links and nothing from me on these subjects from Mediapost:
What If They Hand Out Stimulus Checks, And Nobody Shops?
by Sarah Mahoney
[Retail] Experts are predicting that the economic stimulus payments, which the IRS says will start going out to an estimated 130 million households May 2 and will be completed by July 11, are more likely to wind up paying off debt or buying gas than funding any shopping sprees. Except, perhaps, at Wal-Mart. - Read the whole story...
AT&T Campaign Seeks To Change Parent-Teen Cell Phone Convo
by Laurie Sullivan
[Telecom] Featuring music icons Meat Loaf and Tiffany, the effort is scheduled to run through the end of the month. It attempts to highlight the no-contract-required GoPhone service that lets consumers carry over a balance from month to month, providing unlimited talk to AT&T's network of 70 million customers. - Read the whole story...
No Tomato Cans Here As Pizza Rivals Go Mano A Mano
by Nina M. Lentini
[Restaurants] Domino's and Pizza Hut traded barbs in press releases this week about the size of their pies, the number of pepperoni slices and each other's value to the consumer. After the one-two punches, there was no clear winner--except that both got their strategies mentioned here. - Read the whole story...
Hilfiger, Sony Create Web Channel For Jam Sessions
by Karl Greenberg
[Retail] The site was produced by Amsterdam-based Media Republic. Tommy Hilfiger and Sony BMG have also partnered with YouTube and Joost to feature TommyTV content in online communities. The audition portion of the site involves participants uploading to YouTube videos of themselves performing. - Read the whole story...
Marketers Take More Targeted Approach To Selling Rx Drugs
by Aaron Baar
[Pharma] "There's been a lot of key learning [recently] from the financial and packaged goods industries about how to market to patients," says Cegedim Dendrite's Lynn Day. "They're also learning about expressing the clinical benefits of the products in ways the consumer or health care provider would want to hear." - Read the whole story...
Edmunds.com Now Offering Crystal Ball On Vehicle Prices
by Karl Greenberg
[Automotive] "This came up, this new product, because consumers always asked not only what, but when, should I buy," says Jessica Caldwell, manager of pricing and market analysis for Edmunds.com. "It comes into play with manufacturer incentives, which can change regionally several times per month. The same is true for finance, lease and cash deals." - Read the whole story...
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