Bargains in Advertising

First of all, there are certain principles you must follow when deciding how to advertise and what is truely a "good deal" for your business. You can go here and brose around or drop me a note to scloho@scloho.net, for a run down of what those basics principles are.

However, while traveling last week between Chicago, Indianapolis, and Fort Wayne, my wife commented about how many available billboards we were driving by.

I believe this is due to a lack of effective billboard sales people and not a reflection on the effectiveness of the medium, 'cause any advertising medium can be effective if you follow certain principles.

Check out this story from Mediaweek:


Outdoor Up 7% in '07
Outdoor or out-of-home advertising continued to outpace most all other media, growing 7 percent to $7.3 billion in 2007, according to figures released yesterday by the Outdoor Advertising Association of America. Of the medium's top 10 ad categories, seven increased spending, led by the communications category, up 35.7 percent to $655.4 million. Katy Bachman reports. more »

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