Saturday, April 02, 2011

Social & Sales

Social Media has been a great way for me to find new prospective clients. But don't forget the old standards too:

Daily Sales Tip: Balance Something Old with Something New

The world is full of Twitter, LinkedIn, Plaxo and Facebook, just to name a few. Social media is the new mode of prospecting.

Teach your sales team to integrate new social media with old principles of influence and selling skills. Your team still needs to pick up the phone or send an email to set up a first meeting with a prospect. Your sales team still needs to have a strong value proposition, in writing or verbal, that converts a contact to a meeting.

Remember, while social media marketing tools create the opportunity, selling skills close the opportunity.

Source: Colleen Stanley, president of SalesLeadership, Inc.

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