Monday, March 28, 2011

Monday Night Marketing News from Mediapost

Click & Read:

by Aaron Baar
Through the six-week show, which will be produced out of the brand's Kenmore Live Studio in downtown Chicago, the contestants will learn how to create and launch a fashion brand, how to price, present and promote their designs, while also gaining exposure to top designers, stylists and photographers. Episodes of the series will run on the brand's Facebook page. ...Read the whole story >>
by Karl Greenberg
The firm is, like everyone else, figuring out how to use social media platforms to gauge customer service, as well as product impact, design and just about everything else consumers talk about when they discuss brands online. In 2008, it acquired metrics firm Umbria to develop tools for clients to tap into and interpret Web buzz. ...Read the whole story >>
by Karlene Lukovitz
The report also concludes that top or "A" brands are expected to retain their market shares. It's the smaller, often local, "B" brands that will face mounting downward pressure on volumes, as retailers stop carrying them in favor of using their shelf space for their own private label brands. ...Read the whole story >>
by Tanya Irwin
At the center of the global online campaign is a Web site,, which targets English, Chinese and Japanese-speaking countries by highlighting different aspects of Korea. The Web site encourages user interaction including the posting of stories about Korean food and culture. ...Read the whole story >>
by Sarah Mahoney
Cone, a Boston-based cause-related marketing firm, says there is also a growing perception that it's tough for a company to get it right every time, with 75% saying it is okay if a given brand isn't environmentally perfect, as long as it's honest and forthcoming about its efforts. ...Read the whole story >>

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