Wednesday, March 30, 2011

Wednesday Night Marketing News from Mediapost

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by Sarah Mahoney
When it comes to Gen Y, demographers tend to be a little unkind: "Entitled" and "impatient" are words that come up often. But as these Millennials face major life changes -- with the leading edge moving into parenthood -- it's time to rethink some of those labels. Nancy Robinson, VP/consumer strategist and insight director on Millennials for Iconoculture, a trend-watching firm in Minneapolis, tells Marketing Daily how this crowd is changing. ...Read the whole story >>
by Karl Greenberg
Nissan Motor's Infiniti luxury brand is heading way south. The company will begin sales in Australia starting in 2012, according to the company. Infiniti, which topped luxury imports in growth numbers last year in the U.S. market, is heading to the continent after having expanded into Western Europe, Asian markets and South America. ...Read the whole story >>
by Karlene Lukovitz
The strategic unification is a necessary next step for the brand, given its large and expanding global footprint, and is also designed to enhance marketing productivity, said Coca-Cola Company EVP and chief marketing and commercial officer Joe Tripodi, during a press Webcast Tuesday announcing the campaign. ...Read the whole story >>
by Aaron Baar
As part of the nearly month-long program, Haier has launched a microsite,, which will feature a new video featuring an environmental advocate or expert every day. In the videos, each of which is less than two minutes long, the participants challenge consumers to do something small every day to help the environment. ...Read the whole story >>
by Tanya Irwin
The animated campaign, which includes six 30-second and 15-second spots, is from Los Angeles-based M&C Saatchi, which recently won the business. The ads are part of a fully integrated marketing program which includes print and online advertising, social media, and consumer-generated point of sale materials. ...Read the whole story >>
by Karl Greenberg
The study gives Subway the nod as "Quick Serve Restaurant Brand of the Year," followed by Dairy Queen, Wendy's and McDonald's. But the companies whose brand equity is heading up are not burger places: Domino's Pizza, KFC restaurants and Taco Bell all saw positive movement. ...Read the whole story >>

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