Friday, April 01, 2011

Friday Night Marketing News from Mediapost

Hope you survived the pranks today.

Click & Read:

by Sarah Mahoney
"It's certainly a bold move," Ted Zittell, a Toronto-based consultant for McMillan/ Doolittle, which specializes in retail, tells Marketing Daily, adding that Big Y's program is the first of its kind in U.S. supermarkets. "A supermarket is different than a warehouse club, and you're asking shoppers to make a big change in orientation." ...Read the whole story >>
by Karl Greenberg
The initial salvo of TV and Web creative touts San Francisco Giants' Brian Wilson, American League Cy Young Award winner Felix Hernandez and Colorado Rockies' Ubaldo Jimenez. The league says that by the time the campaign has unreeled over the course of the MLB season it will have shone the spotlight on 30 players. ...Read the whole story >>
Food and Beverages
by Karlene Lukovitz
Kraft Athenos's new "Yiayia" campaign may have offended some Greek organizations, but its Greek yogurt spot is beating the competition in effectiveness, according to an analysis of recently launched TV commercials within the category conducted by Ace Metrix for Marketing Daily. ...Read the whole story >>
Financial Services
by Karl Greenberg
Financial institution BBVA Compass is partnering with the National Basketball Association around a mobile grassroots basketball-themed tour called "Team. Works. on Tour." The road show, which begins April 2 in McAllen, Texas, will make 30 stops in nine markets over the next two months. ...Read the whole story >>
Financial Services
by Tanya Irwin
The pilot program, which runs from April 1 to June 30, builds on HSBC's already visible footprint in airport hallways and jetways across the world. Jet bridge advertising is a concept pioneered by HSBC and launched at London's Heathrow Airport in 2001. ...Read the whole story >>
by Aaron Baar
According to a new study from J.D. Power & Associates, 49% of non-contract plan customers have monthly plans, many of which now mimic traditional contract plans and offer benefits such as unlimited calling and texting, compared with 30% in 2008. The increase can be attributed to a combination of cost savings and increased service offerings, as well positive recommendations from existing customers. ...Read the whole story >>
by Mark Walsh
Baseball's Opening Day annually brings the rollout of the latest version of's popular At Bat application. For the first time, the 2011 installment includes a sponsorship courtesy of Volvo that allows users to watch every out-of-market game free for the first month. ...Read the whole story >>

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