Thursday, March 31, 2011

Thursday Night Marketing News from Mediapost

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by Karl Greenberg is predicting a 1.24 million unit month, a 16.5% increase from last March and a 25.1% increase from February this year. The firm predicts that unless GM managed to pull a rabbit out of the hat during the past week or Ford hit speed bumps because of inventory constraints due to supply shortfall from Japan, Ford may overtake GM in monthly sales for only the second time since 1998.< ...Read the whole story >>
by Sarah Mahoney
Walmart retains its position as the most valuable retail brand for the third consecutive year, according to the Interbrand ranking, despite an 8% drop in its valuation. "U.S. same-store sales have suffered a slight decrease, an indication that customers are spreading their spending to other stores as the economy recovers," the report notes. ...Read the whole story >>
by Tanya Irwin
The campaign, which breaks April 1, includes online, print and radio and will highlight the distinctive characteristics of each region within the airline's expanding worldwide network. Radio ads were completed in several languages. ...Read the whole story >>
by Karl Greenberg
New Corporate Average Fuel Economy (CAFE) and greenhouse gas (GHG) rules may well require automakers to achieve fleet fuel economy of at least 42 miles per gallon (mpg) by 2020, though automakers are pushing back on that, emboldened as Congress has taken a sharp right turn. Automakers have become more vocal in arguing that they need more time. ...Read the whole story >>
by Aaron Baar
During the period from March 9 to March 24, when the ad was in heavy rotation during the NCAA Basketball Tournament, the brand's buzz score, which measures a positive vs. negative response to a brand, dropped from a high of 44.1 (on a scale of -100 to 100, with 0 being neutral) to 17.3 on March 24. ...Read the whole story >>

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