Tuesday, March 29, 2011

Tuesday Night Marketing News from Mediapost

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by Karl Greenberg
Mercedes-Benz is tying in with the PGA this year to teach golf. The Mercedes-Benz Performance Center is a mobile golf tour co-branded with the PGA of America that will be rolling around the country to golf events and Mercedes-Benz dealerships in the vicinity. The program launches in Augusta, Ga., under the oversight of two-time Masters winner Champion Bernhard Langer. ...Read the whole story >>
by Aaron Baar
Soymilk maker Silk has launched the "Silk for Milk 10 Challenge," which encourages people to substitute the dairy milk in their lives -- in their cereal, coffee, etc. -- with Silk soymilk. The company is backing the effort with a print, television and digital advertising campaign, as well as through a mobile tasting tour. ...Read the whole story >>
by Karlene Lukovitz
A new, limited-edition flavor of Snapple is carrying the name of a TV show -- CBS's "The Amazing Race" -- on its label, as well as being featured in the show's product placements and ads. The partnership also includes a co-branded contest hosted on Snapple's Facebook site. ...Read the whole story >>
Book Review
by Sarah Mahoney
Our critic reviews Kelly McDonald's premise in How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers (Wiley), Jacquelyn A. Ottman's The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding (Berrett-Koehler), and Brand Relevance: Making Competitors Irrelevant, by David A. Aaker (Jossey-Bass). ...Read the whole story >>
by Tanya Irwin
Kraft Foods' Planters brand wants to recognize American peanut farmers who are implementing sustainable practices and making positive social changes in their communities. ...Read the whole story >>
by Karl Greenberg
Ford launched Sync -- its telematics joint venture with Microsoft -- four years ago, and promoted it heavily when it debuted the Ford Fusion. A new report from Edmunds.com suggests the technology is becoming old school, as competitors are now offering that same ability to tether a mobile device to the car's dedicated platform. ...Read the whole story >>

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