Wednesday, March 09, 2011

Wednesday Night Marketing News from Mediapost

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by Karl Greenberg
The company is getting its message about being a handcrafted brand to U.S. consumers with a media and grassroots effort that's all about finding and promoting Americans who have established their own cottage industries selling things they have made by hand. ...Read the whole story >>
by Aaron Baar
The effort, from TDA Boulder, consists of three microsites designed to curry favor with the tax agency, in support of Webroot's positioning as "your online protector." One site enables users to add a flower (and, if desired, a name) to a giant bouquet the company will be sending to IRS commissioner Douglas H. Shulman on April 18. ...Read the whole story >>
by Karlene Lukovitz
The app, which can be downloaded from the travel section of the iTunes store at no charge for one year, includes GPS technology to locate nearby rated locations, as well as an augmented reality feature providing an interactive view of the establishments through the iPhone camera. ...Read the whole story >>
by Sarah Mahoney
The survey, conducted by BIGResearch and based on responses from more than 8,000 adults, found that 102 million people (83.3%) plan to honor the shamrock by wearing something green. And 31.2% say they'll go to a party at a bar or restaurant -- also a record. (The holiday falls on a Thursday this year.) ...Read the whole story >>
Packaged Goods
by Tanya Irwin
The second annual Magnum Live Large Project, which will feature rap competitions in four major cities and an online voting competition on YouTube, kicks off nationally following local events in Detroit and San Francisco, and in advance of events in Miami and New York. ...Read the whole story >>
by Karlene Lukovitz
These "retired for hire" adults, as Scarborough dubs them, also have robust investment portfolios. They are 46% more likely than the average adult to have money market funds, 35% more likely to have bonds, 27% more likely to have mutual funds, 23% more likely to have stocks or stock options and 36% more likely to have a second home or real estate property. ...Read the whole story >>

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