Thursday, March 10, 2011

Thursday Night Marketing News from Mediapost

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by Karl Greenberg
The program, running through April, asks for submissions of green ideas in a "Repurposer" section for ideas focused on recycling; a "Power Miser" area on energy conservation; A "Gas Sipper" section for fuel-efficient thinking; and "Unconventionalist" for ideas covering everything else. ...Read the whole story >>
by Sarah Mahoney
Red Bull also uses the vacation period to build its connection to Gen Y, and this year's Red Bull Soundclash in Las Vegas is scheduled to have Cee Lo Green facing off against the Ting Tings at the MGM Resorts International on March 12. (The Soundclash on South Padre Island, Texas on March 17 showcases Snoop Dogg and Ghostland Observatory at Schlitterbahn Beach Waterpark.) ...Read the whole story >>
by Karlene Lukovitz
While the Nestle brand is just now unfurling its full in-game promotion, some players are expressing "excitement" about the Stouffer's billboard teaser appearing in the loading screen while logging in to play. The promotion shows a box of Farmers' Harvest and promises that the new branded feature "coming soon" will let players "help grow wholesome ingredients and earn exclusive items." ...Read the whole story >>
by Tanya Irwin
Royal Caribbean International is debuting two original short films directed by and starring James Brolin and Jenny McCarthy in its "Ocean Views" film series project. McCarthy's "The Allure of Love" centers around romance while Brolin's "Royal Reunion" focuses on multi-generational family travel. ...Read the whole story >>
by Karl Greenberg
Toyota, which concedes the new corporate philosophy is consequent to its recall turmoil and sales declines during the recession, says the road map is meant both to give direction to some 300,000 employees worldwide and to convey to the public where Toyota is heading. ...Read the whole story >>

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