Tuesday, March 08, 2011

Tuesday Night Marketing News from Mediapost

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by Karl Greenberg
In December, just as the economy began showing signs of life, gasoline hit $3. Since then, the trend has been up, with prices hitting $4 at the pump last week in places like Southern California. And a new survey from Kelley Blue Book looking at consumer sentiment and gas prices suggests consumers have begun changing their vehicle consideration criteria because of higher gasoline prices and fears about the economy. ...Read the whole story >>
by Sarah Mahoney
As in past years, the campaign will be spearheaded by actress Reese Witherspoon, the cosmetic company's celebrity ambassador, and kick off on March 8, the 100th anniversary of International Women's Day. So far, the company says, its targeted products and programs have raised more than $30 million to end violence against women. That includes sales of the first bracelet, launched back in 2008. ...Read the whole story >>
Financial Services
by Tanya Irwin
A new service from H&R Block allows its DIY customers to track the status of their state and federal tax refund from a mobile phone. The IRS offers a similar service on its website, but the information isn't available until 72 hours after a taxpayer e-files their return and then the site information is only updated on a weekly basis. ...Read the whole story >>
by Karl Greenberg
The National Hockey League will tout the 2011 Stanley Cup Playoffs via an ad campaign to run on NBC Sports, which is broadcasting the tournament. The TV, online, radio, print, in-arena, in-store point-of-purchase, mobile and social media campaign will also run on NHL, NBC and Versus properties plus CNBC and MSNBC. ...Read the whole story >>
by Wayne Friedman
The Web series is an extension of Denny's latest nationwide campaign developed by Interpublic Group's advertising agency Gotham. Ensemble, the branded entertainment arm of Interpublic Group's Mediabrands, played a role in the development of the partnership and series. ...Read the whole story >>

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