Friday, March 11, 2011

Friday Night Marketing News from Mediapost

Click & Read:

by Sarah Mahoney
The new marketing effort comes after an advertising slowdown of some months, Bill Simon, president/CEO, Walmart U.S., told investors at the Bank of America Merrill Lynch Consumer Conference, which was also webcast. "We've been quiet, because we wanted to be able to deliver on our 'Everyday Low Prices' and assortment promise, with a new ad match guarantee." ...Read the whole story >>
by Karlene Lukovitz
So much for the speculation as to whether Starbucks was cooking up its own single-serve brewing machine -- or whether Green Mountain's two-week-old deal with Dunkin' Donuts in the single-serve space would preclude a Green Mountain deal with Starbucks. ...Read the whole story >>
by Aaron Baar
The video, called "A Day Made of Glass," was originally created for Corning's Investor Day in New York City on Feb. 4. The video subsequently hit YouTube and was quickly picked up in Android forums, then in discussions on Wired, Gizmodo and Awesomer. By March 7, it was the number one video on Unruly Media's "Viral Videos Chart." ...Read the whole story >>
Packaged Goods
by Tanya Irwin
Acquisitions and capital investments are reshaping the pet food market, which is likely to result in increased advertising in 2010 and 2011, as was the case in 2009, when pet food and pet care advertising surged 22% (the 2010 numbers are not yet in), according to David Lummis, senior pet market analyst for Packaged Facts. ...Read the whole story >>
by Karlene Lukovitz
Prominent, top-of-page units and banners on the site feature the new (sans brand name) Starbucks sea nymph logo accompanied by a "Tribute Days" text logo and an invitation to "Come celebrate 40 years with us. Buy any drink, get one of our Petites free. March 10-12, 2-5 p.m." ...Read the whole story >>
by Karl Greenberg
Chrysler LLC's eponymous division has some heavy lifting to do this year. The division is launching a brand new 300 sedan -- the 200, which replaces the all-but-forgotten Sebring, and a brand new Town & Country minivan. While the new brand mantra is "Imported from Detroit," each nameplate will need to import its own solution to the unique challenges it faces in its respective segment. ...Read the whole story >>
by Karl Greenberg
Although these vehicles won't make or break a car company -- they represent only a sliver of the auto market -- automakers may have to spend time and money on educating consumers. That's because a lot of Americans don't really get what makes a hybrid different from a battery electric vehicle or a plug-in hybrid. And what's a hybrid, anyway? ...Read the whole story >>

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