Most of the article's on ScLoHo's Collective Wisdom are ones that come to my email. Last week I featured a story from an email from Craig Arthur.
Today, I'll share with you the entire email and you can pick the articles you want to read:
Dear Scott
Advertising works best when it speaks to what customers already care about. This is called “speaking to a felt need.” I’ve never met anyone that’s had a secret, unmet desire to go to the dentist. But tens of millions of us secretly wish we were more attractive, more confident, and that people treated us differently. Capiche?
Good ads aren’t about the company that’s paying for the ad. Good ads are about the reader, the listener, the viewer of the ad. This is especially true when writing classified ads for employment. - Roy H. Williams, The Wizard of Ads
Enjoy the Chronicle!
Craig Arthur, Wizard of Ads Australia
How The Girl Scouts Are Forcing You To Buy Cookies…
And Make You Like It By Michele Miller, Wizard of Ads Partner
The Girl Scouts have come up with an absolutely beautiful methodology for overcoming objections to purchase. Read how.
Twitter Tip #120: Make It Easy To Share
By Tim Miles, Wizard of Ads Partner
Here’s a simple example of making it easier to share your message using Twitter – the micro-blogging tool that feeds your opted-in followers small messages each limited to 140 characters. Continue reading.
Empowering Employees: Don’t Faux Walk the Talk
By Sarah Ripley, Wizard of Ads Partner
Employee empowerment is an effective way in not only fostering satisfied employees, but often increasing business operation efficiency. That is, when its done right.
So - do you empower your employees? Or do you give them a taste like the treat to the dog, and pull it back at the first sign of trouble? Continue to article.
10 Steps to Optimizing Copy and Content
by THEGROK
Closing Thought:
What is Advertising Really?
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't." - Morris Hite
Thank you for spending time with us.
Catch you next week.
Craig Arthur
Wizard of Ads - Helping Business Owners Attract, Convert & Delight Customers
PS. Need help to attract more customers and grow your business?
Australia & New Zealand
Craig Arthur - send an email
United States & Canada
Dave Young - send an email
Michele Miller - send an email
Tom Wanek - send an email
Call or email to book a FREE alignment meeting. No obligation. No pressure. It is at this meeting we both decide if there is a fit between our 2 companies. It is only then can we explore your options. We will never try to sell you. Call (07) 4728 4866. Sphere: Related Content
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