Monday, March 07, 2011

Monday Night Marketing News from Mediapost

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by Sarah Mahoney
Alex Hiam is this close to flinging his iPhone out the car window. "I can do everything on it, except make a call that won't get dropped midway through," says Hiam, the author of Marketing for Dummies and instructor of the University of Massachusetts business school. He calls it core product neglect, a term he's coined for big companies that have forgotten what their brand is supposed to stand for. Marketing Daily asked him to explain what causes these strategic blind spots. ...Read the whole story >>
Food and Beverages
by Karlene Lukovitz
Sales of gluten-free foods and beverages, once considered specialty items, had a compound annual growth rate of 30% in the U.S. between 2006 and 2010, according to the latest report on this category from research publisher Packaged Facts. ...Read the whole story >>
Financial Services
by Aaron Baar
Duff & Phelps has launched its first advertising campaign in about five years, Dauer says. The effort, which started appearing last week, introduces a new corporate tagline, "Powering Sound Decisions," and creative that is less about what Duff & Phelps does and more about "how" it does it. ...Read the whole story >>
Financial Services
by Tanya Irwin
Jackson Hewitt Tax Service is launching both a sweepstakes and a contest with more than $25,000 in cash prizes. Consumers can enter one or both social media initiatives between now and April 15 for a chance to win a $1,000 weekly cash prize through the "Jackson Hewitt's Got My Back" photo sweepstakes or $20,000 in total cash prizes through "Win Win with the Big Check" video contest. ...Read the whole story >>
by Karl Greenberg
Lexus, which launched a campaign for its CT 200h car last week, is hoping to continue its outreach to hip, early adopters and influencers via a campaign with MMN, the Mog Music Network, via events and branded digital content about local independent artists and emerging music. ...Read the whole story >>
by Karl Greenberg
The campaign, which launched March 4 and runs through the beginning of 2013, targeting adults 18-49, starts with Highlander SUV advertising content on Pandora's Top 40 genre station. Every month hereafter, a different Toyota vehicle will be advertised on a specific Pandora genre station. The program will run across the Web, mobile, iPad and on other digital consumer electronic devices. ...Read the whole story >>

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