Wednesday, January 05, 2011

Wednesday Night Marketing News from Mediapost

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by Karl Greenberg
Hard to believe after 2009, the year from hell for the auto industry, but it seems 2010 has finished up with most of the automakers looking like Manny Pacquiao after 12 rounds with Antonio Margarito, or Mayweather after 12 rounds with Shane Mosley -- victorious with nary a scratch. ...Read the whole story >>
by Karlene Lukovitz
More than half (56%) of marketers responding to a recent online survey confirmed that their companies are increasing their investments in digital media platforms for multicultural marketing purposes, reports the Association of National Advertisers (ANA). ...Read the whole story >>
by Tanya Irwin
"Wonder-full" garnered an Ace Score of 736 out of a possible 950, scoring a 759 in watchability and 677 in persuasion. The Samsung ad was also the top-scoring ad in first-quarter 2010 and the highest-scoring ad in the annual male, female and TV and appliances categories. ...Read the whole story >>
by Sarah Mahoney
When it comes to men, it's okay to judge a book by its cover: A new survey from Men's Wearhouse reports that 91% of Americans think that a man who dresses well seems more attractive than he really is, while 83% of women think a snazzy dresser is sexier than one with lots of dough. ...Read the whole story >>
by Karl Greenberg
New York Mayor Michael Bloomberg said international visitors are especially important because "they spend 3.5 more than domestic visitors. We like tourists from across the Hudson [River], from Connecticut, from upstate, from anywhere -- but international tourists spent a lot more money here." ...Read the whole story >>
by Karlene Lukovitz
The product's campaign, which will span TV, print and online advertising, in-store and consumer promotions and public relations, is tag-lined: "If you like peanut butter and chocolate, you'll love peanut butter and Snickers." ...Read the whole story >>
by Aaron Baar
OnStar's personal connection -- a voice at the other end of the button, as Chris Preuss put it -- is what sets the service apart from the many other connected services offered by other automakers. "The infotainment things [offered by others] are important, but, frankly, they're going to be commodities going forward," he said. "In this world of high-tech everything, we have the most complex thing available and that's a human being." ...Read the whole story >>

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