Thursday, January 06, 2011

Thursday Night Marketing News from Mediapost

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Food and Beverages
by Karlene Lukovitz
The video entry that has caused the stir, "Feed the Flock," shows a "pastor" succeeding in bringing in new church parishioners by serving Doritos and Pepsi MAX from the altar -- a scenario that was interpreted by some Catholics as mocking the religion's sacrament of Holy Eucharist (formerly Holy Communion). ...Read the whole story >>
by Karl Greenberg
Jeff Bartlett, online editor for autos at Consumer Reports, explains that an automaker's overall score is an aggregate of individual scores in each of the seven different categories. "One reason Ford is so strong is that its score is consistently high in all of those categories," he says, adding that Toyota led only two categories. ...Read the whole story >>
by Aaron Baar
Just as Intel made a name for itself as a computer component that people would look for when buying their PCs, Corning -- a brand known mostly for cookware products it no longer makes -- is looking to establish a name for itself as a necessary component for every consumer electronics product that requires glass. ...Read the whole story >>
by Tanya Irwin
"Shoppers are warily putting their toes back into the retail waters," Philip Herr tells Marketing Daily. "This year we are likely to see an explosion of shopping apps helping consumers to find the best price. And while this began last year with high end items in electronics and appliances, there is a strong likelihood this will spread to more common items." ...Read the whole story >>
by Sarah Mahoney
Lacoste, the sportswear company best known for its preppy little alligator, is breaking a new "Unconventional Chic" campaign this spring, with models in sequins and tuxedos sporting its classic white polos. The campaign replaces the "Un Peu d'Air sur Terre" campaign, a concept that ran for 10 seasons. ...Read the whole story >>
by Karl Greenberg
The "Dream Strong" web series features an array of soldiers who have reached leading positions and have unusual skills. Channel One News, the teen-targeting news network, is owned by Alloy Media, which created the series. There will initially be four videos. ...Read the whole story >>

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