Monday, January 03, 2011

Monday Night Marketing News from Mediapost

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by Karlene Lukovitz
The big question, of course -- particularly for QSRs and popular fast-casual chains -- is how calorie-count transparency will affect consumer behavior. If major chains have researched the expected impacts, they haven't shared the results, or for that matter commented to the media about how the new regulations might affect their sales or strategies. ...Read the whole story >>
by Karl Greenberg
What madman would visit Detroit in the dead of winter of his own accord? Or in his own Accord? This year, you'd be mad not to. On Jan. 10, auto marketers, designers, executives, paparazzi, writers, buffs, hangers-on, pundits, the odd mugger and a mess of new and conceptual cars will converge on Detroit like pack ice in McMurdo Sound. ...Read the whole story >>
by Aaron Baar
"We expect to see a lot more [purchases] in the next year," Colleen Lerro, a representative of the CEA, tells Marketing Daily. "With [the xBox 360 motion controller] Kinect and the other console products coming on the scene, we expect it to grow even further." ...Read the whole story >>
by Tanya Irwin
Through a partnership in support of Fitness magazine's "You Can Do It!" program, readers will be able to receive an exclusive workout designed by a Gold's Gym celebrity trainer, a seven-day VIP membership to Gold's Gym and a personal fitness consultation from a personal trainer at the participating Gold's Gym of their choice. ...Read the whole story >>
by Nina Lentini
"One Of These Things Is Not Like The Other" sings a children's chorus in an ad for TaylorMade's new white driver, and it may as well refer to the campaign itself, which is a stark departure from traditional, more somber ads for golf products. ...Read the whole story >>
by Sarah Mahoney
While marketers can always count on vows to "exercise more" to be right up there with "lose weight" and "quit smoking" this time of year, there are signs that Americans really are looking to celebrate economic recovery with a little more time at the gym. ...Read the whole story >>

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