Saturday, January 08, 2011

Blogging can be Fun for Everyone!

Let me fill you in on a little story.

A true story.

My story.

A few years ago I started a Blog.

Then I forgot about it.

Nothing happened.

And nothing will.

I even forgot what the blog was named, until my daughter reminded me.

The long forgotten blog, was a lesson in blogging, social media and getting found on the internet.

Since that time, in 2004, I decided to start two different blogs, which led to 4 more blogs, each with a different focus.

You are reading the most popular of the ScLoHo blogs, mostly due to the number of updates and the promotion that it gets.

Last month, this blog alone was viewed 6512 times, plus email and RSS readers.

And last weekend I started another blog, ScLoHo's Social Media Adventure which you can check out here.

I have recommended blogging as a way for my clients to increase their presence online and to rise in the search engine rankings.

Some of the objections I have heard include, "I don't have the time."

Here's the answer from

How to Get Your Whole Company Blogging

"Maintaining a blog that's consistently interesting and relevant isn't an easy task," writes Ann Handley at MarketingProfs. "It's a challenge to create consistently awesome blog posts, and it's a challenge to earn the attention of an audience." The solution, she argues, is a group blog that taps the expertise of contributors throughout your company. The result is content that tantalizes readers with a compelling mix of opinions and insight.

"So much of the knowledge and thought leadership that will make your blog a must-read isn't distilled into a single person in, say, the marketing department," she explains. "Rather, it's contained in the views of subject-matter experts who work throughout your organization."

To get a group blog underway, Handley has recommendations like these:

Deputize a blog manager. This role should be part of an employee's job description, and might include incentive pay tied to objectives like traffic benchmarks or pageviews. "Without a single 'owner' to take responsibility," notes Handley, "participation in the blog is often scattershot and the results are inconsistent."

Create blogging "beats." In the same way that reporters cover politics, culture or health, assign contributors to topics in their wheelhouse. An engineer becomes your primary blogger for technology-related posts, for instance; or a salesperson takes ownership of travel-related issues.

Ease contributors into the process. No matter how knowledgeable or eloquent, an employee might still experience trepidation at the thought of writing a blog post. "Providing some sort of template isn't necessary for every blogger, of course, but it can give newbie or nervous bloggers the necessary 'training wheels' for creating their first post or two."

The Po!nt: A group blog takes the pressure off you, gives employee-ambassadors an additional stake in the success of your company and creates better content for your readers.

Source: MarketingProfs.

Sphere: Related Content

No comments: