Friday, January 07, 2011

Friday Night #Marketing News from Mediapost

Click & Read

by Aaron Baar
"When you think about it, there are Intel chips, and we have chocolate chips," said Jim St. John, vice president of research and development for Reese's, who added the product was the result of more than five years of research and development. With a crowd gathered, he then pulled away a fabric display made to look like a trunk. ...Read the whole story >>
by Karl Greenberg
The ads use the "New Standard of the World" tagline by Fallon, which replaced Bartle Bogle Hegarty, New York, as Cadillac AOR last year. Don Butler, VP of marketing for the GM luxury division, talks to Marketing Daily about the campaign and where Cadillac is going. ...Read the whole story >>
Packaged Goods
by Tanya Irwin
Shay Mitchell, known for her role as Emily Fields on ABC Family's "Pretty Little Liars," will appear in a new print campaign developed by Grey Worldwide. She joins a long list of Pantene spokespeople, including Stacy London, Kelly LeBrock, Kelly Ripa, Maria Menounos and Padma Lakshmi. ...Read the whole story >>
by Sarah Mahoney
Call it the Christmas that fizzled. When people stormed into stores in November, retailers thought they could count on that enthusiasm to last until the ball dropped, but shoppers had other ideas: December's sales numbers aren't as healthy as many had hoped. ...Read the whole story >>
by Karlene Lukovitz
Atkins Nutritionals, Inc.'s New Year's marketing resolutions call for continuing a free, home-delivered weight-loss kit, providing people with chef-created low-carb recipes and new online resources, and an expanded multimedia ad campaign featuring actress/brand spokesperson Courtney Thorne-Smith. ...Read the whole story >>
by Karl Greenberg
Ford's Jeff Eggen says, "Fiesta Movement was all about a highly social and socially networked group of people. Focus Rally is really a hybrid -- reality TV with lots of interactivity -- so this program has a lot more traditional media elements to support it." ...Read the whole story >>

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