Despite what the following bit of advice says, you really only have 5 seconds.
Those 5 seconds then earn you another 5 seconds, and then another, until your minute is up..
Daily Sales Tip: Communicating Your Point in 60 Seconds or Less
What is YOUR 60 second sound bite?
Know your objective. Begin by seeing the end. What do you want? What is the outcome you desire? Have a single, clear-cut objective.
Know your audience. Know what that person or group wants from you. How can you get a favorable reaction and connect with the listener?
Formulate the right approach. Objective and approach are essential to each other. Have a single, clear-cut approach based on your objective and your knowledge of the audience. A simple one-sentence approach.
The Hook. This is the grabber, headline or attention-getter. A hook can be serious, humorous or dramatic, but it must capture attention.
The Subject. The subject must contain all or any part of the who, what, where, when, why and how.
The Close. If you don't ask, you don't get. You must ask for what you want.
Example: Call CoachAnovick now for a FREE 20-minute consultation.
Stop: You have just read a sixty-second message. Any questions?
Source: Sales coach Paul Anovick
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2 comments:
I keep thinking it's like 140 characters. You know what I mean?
When deciding to follow/not follow on twitter, I review their twitter.com site and see what they tweet about and review their profile including the weblink they provide.
But I can easily stop paying attention in 140 characters if they are rude, crude or spammy!
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