Tuesday, September 07, 2010

Tuesday Night Marketing News from Mediapost

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by Sarah Mahoney
Just in time for Fashion Week, Macy's is unveiling a new celebrity-loaded campaign to promote its exclusive brands. Themed "Find Your Magic At Macy's," the new effort continues to draw on Martha Stewart, Jessica Simpson and the other famous faces behind its brands, but also plugs the retailer's special events, from the Macy's Thanksgiving Day parade to fireworks to flower shows. ...Read the whole story >>
by Karlene Lukovitz
Memo to Burger King's new owners: Check out the "warmth" factor while strategizing about how to better differentiate BK from McDonald's. According to a new study, consumers' perceptions of a brand's warmth, in particular, along with perceptions of its competence, heavily influence both their purchase intent and loyalty. ...Read the whole story >>
by Karl Greenberg
The new look -- a more mammalian, "about to pounce" sensibility -- reflects the aesthetics of new design chief Ikuo Maeda, who joined last April. Maeda has introduced his own concept to evince the "Kodo" look: the sleek Shinari four-door, four-seat sports coupe. ...Read the whole story >>
by Tanya Irwin
The Stratham, N.H.-based retailer is launching the global campaign, with the theme "Nature Needs Heroes," in conjunction with its new Earthkeepers collection. Made with materials like recycled rubber and recycled PET (one and a half plastic bottles are used in each pair of Earthkeepers boots), Earthkeepers product is one of the company's leading and fastest-growing product collections. ...Read the whole story >>

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