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Retail
by Sarah Mahoney To market its new "Trivial Pursuit: Bet You Know It" game, Hasbro has rounded up some of YouTube's biggest stars for an online interactive Trivial Pursuit tournament. "The interactive game on YouTube is a first for Hasbro," Donetta Allen, a spokesperson, tells Marketing Daily. "It's also the first time that YouTube channel stars have been tapped for an interactive game on the channel." ...Read the whole story >>
Automotive
by Karl Greenberg
Gene Brown, VP marketing at American Suzuki, tells Marketing Daily that the AllPoints program has brought in 40,000 unique visitors both through the Suzuki Autos web site and the brand's social sites. "It's about the brand's personality rather than just the facts," he says. "A brand needs to be more than the sum of its parts, and this lets us tell more than just a product story." ...Read the whole story >>
Beverages
by Karlene Lukovitz Major soda brands continue to pump up marketing investment as they vie for share within the still-soft carbonated soft drinks category. The latest moves include Pepsi's announcement that it will expand the scope of its buzz-generating Pepsi Refresh Project next year, and new "Ridiculously Bubbly" TV spots from Dr Pepper Snapple Group's 7Up, timed to support the brand's new reformulation and packaging. ...Read the whole story >>
Financial Services
by Karl Greenberg
People are ditching credit cards for debit, gift and prepaid cards, according to a new study by Javelin Strategy & Research. The study says the pain of the recession has produced a risk-averse, cash-hoarding "cautious consumer" and that more consumers are paying cash instead of incurring future debt with plastic. ...Read the whole story >>
Financial Services
by Tanya Irwin "We naturally look for ways to increase Visa's connection to the NFL at both the league and team level," Andrew Woodward tells Marketing Daily. "Our relationships with 13 NFL teams provide ongoing opportunity to reinforce Visa preference and acceptance. Fans will find Visa branding at all team payment terminals within the stadiums, including concession areas and team shops." ...Read the whole story >>
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