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by Karl Greenberg
by Sarah Mahoney
by Karl Greenberg
Friday, September 10, 2010
Friday Night Marketing News from Mediapost
AUTOMOTIVE
Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, events and interactive elements. Honda says that on Sept. 23 it will be the first 3D advertiser in New York's Times Square. The company will have street teams giving out 3D glasses to view the spot, plus CR-Z displays, photo activity with 3D backdrop and on-site Sony racing simulators featuring Sony's "Gran Turismo 5" game, which features CR-Z. ...Read the whole story >>
TECHNOLOGY
by Aaron Baar
"It's got a lot of positives and a lot of challenges to overcome," Char Beales, president and CEO of the Cable & Telecommunications Association for Marketing, tellsMarketing Daily. "All new technologies have barriers to overcome, but this one could move along quickly." ...Read the whole story >>
RETAIL
Looks like it's time for Gen Y to start thinking about crow's feet: Procter & Gamble says it has tapped music sensation Carrie Underwood, who is 27, as its first-ever North American Celebrity Ambassador for Olay Skin Care. The endorsement is the first beauty contract for the country star, and a bit of a departure for Olay, which uses celebrities more in its global marketing than in the U.S. ...Read the whole story >>
RESTAURANTS
by Karlene Lukovitz
Certainly, other operators have noted the trend-bucking success of chains with formats that focus on offering fresh, quality, better-for-you, reasonably priced menus. Examples cited by PF include Chipotle Mexican Grill and Panera Bread, which realized much of its growth last year through lunch sales driven by introducing new salads, according to the Packaged Facts report. ...Read the whole story >>
AUTOMOTIVE
The Woodcliff Lake, N.J.-based U.S. sales arm of BMW has signed a marketing partnership with Keller, who also owns other restaurants in Napa Valley, as well as in Las Vegas, New York and Beverly Hills. The automaker's cars will be part of a concierge service at French Laundry. The deal gives restaurant guests access to a hybrid-version 7-Series car. ...Read the whole story >>
RETAIL
by Tanya Irwin
Through Oct. 23, as Weight Watchers members and online subscribers lose weight and participate in other activities, the company will donate up to $1 million to two leading hunger-fighting organizations -- Share Our Strength and Action Against Hunger. Weight Watchers has donated more than $2 million to its charitable partners, and its members have donated over 3.5 million pounds of food to food banks nationwide during previous efforts. ...Read the whole story >>
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