Wednesday, July 14, 2010

Wednesday Night Marketing News from Mediapost

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by Sarah Mahoney
The good news from Deloitte's "New American Pantry" is that the vast majority of consumers don't feel bad about the recession -- they actually love it. The bad news is for brands everywhere: The more adept consumers get at saving, the less they care about buying a certain brand, and are more willing to trade down or in favor of a sale than most marketers imagine. ...Read the whole story >>
by Karlene Lukovitz
What do senior management executives at CPG companies and retailers think about corporate social media strategies? Top executives were probed on this topic, along with many others, as part of the research for a just-released 2010 Grocery Manufacturers Association/PricewaterhouseCoopers financial performance report -- and the insights gleaned are more specific and practical than marketers might imagine. ...Read the whole story >>
Packaged Goods
by Karl Greenberg
Procter & Gamble's Pampers division is launching a series of Web-based videos called "Welcome to Parenthood," on and the brand's Facebook page. The effort is co-sponsored by pharma company Abbott, which makes infant products Similac and Beech-Nut. ...Read the whole story >>
Financial Services
by Aaron Baar
Consumers are becoming more accustomed to mobile banking services, but that doesn't mean they play a large role in their banking decisions. According to a survey of more than 1,000 U.S. adults by IDC Financial Insights, mobile banking usage has doubled in the past year. But mobile banking is still not at a point where it could be a game changer for the financial industry. ...Read the whole story >>
by Karl Greenberg
AutoPacific says the big winner in its 2010 Ideal Vehicle Awards is Range Rover, which was last in its class in 2009. Another surprise, at least for those who don't have Suzuki anywhere near their shopping list: The tier-three auto brand's 2010 Kizashi was top car. The firm also gave it top honors in its 2010 Vehicle Satisfaction Awards. ...Read the whole story >>
by Erik Sass
Hard times have prompted a number of big newspapers to begin offering advertisers more unorthodox ad placements, including space on the once sacrosanct front page. On Monday that list grew to include USA Today, the national flagship of Gannett Co., which featured a front page wrap carrying an advertisement for Jeep's 2011 Grand Cherokee. ...Read the whole story >>

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