Thursday, July 15, 2010

Thursday Night Marketing News from Mediapost

Click & Read:

by Karlene Lukovitz
While Starbucks pulled the most votes when consumers were asked to name their favorite coffee house or snack chain, Krispy Creme won by a wide margin when the results were indexed to factor in chains' comparative number of locations, according to a restaurant outlook study from Market Force Information. ...Read the whole story >>
by Sarah Mahoney
With the nascent retail recovery showing alarming signs of pooping out, experts are predicting that marketers will go all in for the back-to-school season, using celebrity tie-ins, heavy-duty promotional battles and plenty of social marketing. Stores like Macy's, with the launch of both the "Glee" and "Material Girl" line by Madonna, and JCPenney, with its just-breaking "New look. New year. Who knew!" school effort, will be among the most visible. ...Read the whole story >>
by Karl Greenberg
Remember the tiger in your tank? Tiremaker BFGoodrich wants to put a tree frog on your wheels, not to mention a cheetah and probably a few other animals. The company's first national advertising campaign since 2008 uses animal attributes as metaphors. ...Read the whole story >>
Financial Services
by Aaron Baar
Chase Card Services and InterContinental Hotels Group took the adage "Give the people what they want," to heart when it came to creating their new Priority Club Select Visa Card, using a private social community of users to determine the features that would appeal to their customer base. ...Read the whole story >>
by Karl Greenberg
The American Legacy Foundation's 10-year-old Truth campaign recently launched a new ad campaign that ponders what different products would look like if they were as dangerous as tobacco. The organization is launching phase two of the effort with an interactive and social-media program on teen site ...Read the whole story >>
by Mark Walsh
A year ago, Starbucks knocked off Coca-Cola as the most popular corporate brand on Facebook, with its page on the social network drawing 3.7 million fans. Now the coffee giant has become the first brand to clear the 10 million-fan mark on Facebook, with its nearest rivals -- Coke and Skittles -- both trailing behind at about 6.5 million. ...Read the whole story >>

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