Monday, July 12, 2010

Monday Night Marketing News from Mediapost

Click & Read:

by Karlene Lukovitz
Aiming to establish itself as women's tequila brand of choice and to combat the "too-complicated" perception, Sauza honed in on Redbook because the magazine's readers -- women 30 to 44 -- are the brand's "sweet spot," reports Amy Weisenbach, director, tequila and rum for Beam. ...Read the whole story >>
by Sarah Mahoney
"It's not so much that these shoppers do anything that different than other consumers," says Lew Paine, VP/Gfk Consumer, such as relying on Internet research, especially through mobile devices, using multiple retail channels, and checking product reviews. "It's just that ... they are using many more touchpoints and more resources. They visit more Web sites, and are more likely to participate in online communities." ...Read the whole story >>
by Karl Greenberg
"For us, it's the broader awareness that bad experiences cost money. Customers who don't have good experiences with us are less likely to recommend us to others; a clunky or inefficient or bad experience on a web site may signal to people that other things about the company will be difficult, or frustrating, including the vehicles and dealership experience." ...Read the whole story >>
by Aaron Baar
RIM continued to lead the sector with a 41.7% share (down 0.4%), followed by Apple (24.4%, down 1%), Microsoft (13.2%, down 1.9%), Google (13%, up 4%) and Palm (4.8%). Google's 4% increase illustrates the quick adoption of the Android operating system. ...Read the whole story >>
by Karl Greenberg
Mercedes-Benz dealerships ranked highest in the new 2010 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry study. But Detroit automakers are the most improved in the study, which uses "mystery shoppers" to gauge how consumers are treated while shopping. ...Read the whole story >>

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