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Packaged Goods
by Karl Greenberg "The Pyrex brand has dabbled in the kitchen tools and gadgets and metal bakeware categories but not with the degree of innovation, breadth of offering or marketing support that is a part of this launch," World Kitchen's Pam McMeen tells Marketing Daily. ... Read the whole story > >
Retail
by Sarah Mahoney
The estimate comes from BDO Seidman's "Retail Compass Survey," based on a poll of 100 CMOs at leading retailers. The biggest surprise in the results, says Ted Vaughan, a partner in the retail and consumer product practice, is just how widespread markdowns will be, "with 96% of the CMOs saying they are going to be discounting. ... Read the whole story > >
Beverages
by Tanya Irwin In addition to being able to remix the new single, 50 Cent is giving one aspiring fan a chance to show off their skills with him in the recording studio. Once all of the Vitaminwater remixes have been uploaded, 50 Cent will scout out the best remix of his latest single and invite that person to meet up with him. ... Read the whole story > >
Telecom
by Aaron Baar
"With all that noise around circle plans, we launched one-year service contracts," Alltel's Lynette Jurgens says. "So our holiday campaign is focusing on those contracts. And we've expanded My Circle to include unlimited texting to those friends, and we'll be focusing on that." ... Read the whole story > >
Food
by Karlene Lukovitz The new partnership is the first that ConAgra has developed "with an eye toward multiple brand exposure and experiences slotted in throughout a longer time period," as opposed to brand-by-brand initiatives, ConAgra manager of media services Jonathan Shen tells Marketing Daily. ... Read the whole story > >
Automotive
by Karl Greenberg
"The original thought was nobody would buy cars from someone in bankruptcy," says Edmunds.com's Jeremy Anwyl. "But what we saw with Chrysler and GM was that people don't really make a connection between, say Jeep and Chrysler, or Chevrolet and GM." ... Read the whole story > >
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