Thursday, November 19, 2009

Thursday Night Marketing News from Mediapost

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by Karl Greenberg
If rumors of the demise of the electric car are exaggerated, so, perhaps, are market opportunities for such cars -- at least in the short term. Still, several automakers from top-tier brands to start-ups are preparing to roll them quietly into showrooms in the coming months. ... Read the whole story > >
by Sarah Mahoney
A new survey from Sears shows that even as consumers are quickly starting new traditions to address the altered economy, they're also pumping up the ones they feel are most important, from baking cookies to singing Christmas carols. ... Read the whole story > >
by Karlene Lukovitz
The "Turn the Tub Around" campaign, starring "Will & Grace" actress Megan Mullally looks to capitalize on the TV talent show craze via song and dance videos featuring a playfully reworked version of the disco tune "Turn the Beat Around." ("Turn the tub around ... talking 'bout nutrition ...") ... Read the whole story > >
by Karl Greenberg
Seattle-based Alaska Airlines is backing a hometown boy, champion speed skater Apolo Ohno, in a promotional campaign, "Follow Apolo." While the carrier is not a sponsor of the Olympics, the relationship leads up to and follows the Olympic Games this February in nearby Vancouver. ... Read the whole story > >
by Aaron Baar
"Many consumers assume that all salts are the same," Grete Lavrenz, a representative of Cargill, tells Marketing Daily via e-mail. "Diamond Crystal salt has a unique pyramid-/multifaceted-shaped crystal. The goal was to tell a compelling story about how Diamond Crystal kosher and sea salts are different from the competition." ... Read the whole story > >
by Tanya Irwin
A new online television series titled "Uneven Terrain" is part of the "Exploration" ad campaign for Palladium Boots, which is repositioning itself as a "hipster" boot for cool kids. VBS created the "Exploration" campaign which is ongoing and also includes TV, print and radio. ... Read the whole story > >
by David Goetzl
Coca-Cola's top stateside marketing executive delivered some auspicious words for Univision and BET this week, saying targeting "multicultural" Americans will be paramount for the company over the next decade. ... Read the whole story > >
JCPenney Bids Adieu To Big Books

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