Tuesday, November 17, 2009

Tuesday Night Marketing News from Mediapost

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by Karlene Lukovitz
The TV commercial's Poland Spring, Arrowhead and Deer Park versions rolled out earlier this month. The other brands' versions will begin airing next year. In addition, regional-brand "Born Better" radio spots ran from August through mid-November, and print -- likely to focus on ads in major magazines -- will debut next year. ... Read the whole story > >
by Karl Greenberg
A spokesperson for the Volkswagen brand says the White Frame concept, which was developed for Volkswagen by Novi, Mich.-based CityScape Architects, Inc., "is easier to adapt to building retrofits and multi-story buildings." ... Read the whole story > >
by Sarah Mahoney
So, does all this "app-iness" prove that Americans are increasingly in love with grocery lists, as so much of the "new frugalism" research indicates? No," says Phil Lempert, the consumer trends expert known as the Supermarket Guru. "It proves we are in love with apps." ... Read the whole story > >
by Aaron Baar
"There's been a whole lot of discussion that people would cut cable and satellite services, and substitute with free content," Russ Crupnick, entertainment industry analyst for NPD, tells Marketing Daily. "But [subscription television] is one of those worthwhile addictions that you have. I think most people would rather do without ice cream than the latest episode of 'Mad Men'." ... Read the whole story > >
by Karl Greenberg
7-Eleven is launching a series of in-store branding campaigns around films and other entertainment properties this year in a cross-promotion with the Warner Bros. picture "Sherlock Holmes," which premieres Dec. 25, that includes in-store elements and a social-media campaign tying Facebook to a co-branded microsite. ... Read the whole story > >
Financial Services
by Tanya Irwin
The Priceless Gift Finder displays appropriate gift selections, along with ratings and reviews from Amazon.com. Purchases can be made at Amazon.com directly through the Gift Finder. Shoppers have access to a budget calculator to track the cost of gift selections and can build shopping lists from their lists of Facebook friends. ... Read the whole story > >
by David Goetzl
Twitter may be booming, Facebook stratospheric, but leading chief marketing officers are apparently yet to send the dollars wildly chasing the traffic, according to Hill & Knowlton/CMO Club study. ... Read the whole story > >
MasterCard Launches Mobile Payments Gateway

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