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Automotive
by Karl Greenberg The Fountain Valley, Calif. marketing arm of the Korean automaker is preparing its biggest campaign ever in the U.S. for the redesigned Sonata mid-sized car, featuring a big media buy in the Super Bowl on Feb. 7, and the Academy Awards. At the same time, or very close to it, the company is also launching its next-generation Tucson small SUV. ... Read the whole story > >
Research
by Karlene Lukovitz
Nearly half the respondents to a CMO Council survey said that they are continuously improving supplier management, but just 13% described their marketing supplier resources as "extremely well integrated and globally aligned." Nearly a third (30%) described resources as "fairly disjointed and isolated on functional levels." ... Read the whole story > >
Retail
by Aaron Baar According to research by the International Council of Shopping Centers and Goldman Sachs, clothing, toys and games continue to lead the pack as the most popular gift items. But after that, gifts that could be used within the home -- such as DVDs, housewares and consumer electronics (particularly electronic book readers) -- showed the most category growth over 2008. ... Read the whole story > >
Research
by Karlene Lukovitz
According to NPD's food industry market research, Americans used their microwave ovens more last year, but actually used their stovetops less. About 20% of all meals prepared in U.S. homes from 1990 to 2007 involved the use of a microwave, until last year, when usage rose 10%. ... Read the whole story > >
Financial Services
by Tanya Irwin "Whenever you have a situation where less than a quarter, at best, of customers feel secure, and the rest are either in the process of canceling their cards or intend to find a new one, it's reasonable to conclude that the credit card situation remains dire," says Synovate's Anuj Shahani. ... Read the whole story > >
Regulation
by David Goetzl
A leading ad industry trade group is dyspeptic over a congressional bill that could sharply curtail advertising on kids' programming. Looking to lessen childhood obesity, the legislation would place limits on ads targeting children and adolescents for foods with "low nutritional value." ... Read the whole story > >
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