Friday, November 20, 2009

Friday Night Marketing News from Mediapost

Food, Phones & Fun:

by Karlene Lukovitz
The joint strategic development initiative will enable the chains to bundle and leverage their brands and key personnel to efficiently expand into these locations, which are estimated to attract three to five times the traffic seen in traditional locations such as shopping malls, shopping centers and strip malls. ... Read the whole story > >
by Sarah Mahoney
A recent Luxury Institute survey shows a rethinking, says founder/CEO Milton Pedraza. "Yes, they lost money, but they're still wealthy. Even those who worried about losing a lot of wealth at once seem to have realized, 'I am better off than most people.' There seems to be a level of gratitude and recognition that as bad as things have been, they have much to be happy about." ... Read the whole story > >
by Aaron Baar
The camera focuses on a young man sitting in a woman's boutique as his presumed girlfriend chats on the phone behind him. Before she goes into the dressing room, the woman puts her phone and her mouth -- which comes off of her face -- next to her boyfriend as she continues her conversation. ... Read the whole story > >
by Karl Greenberg
"If you think about the tone of the message, it was so different from everyone else's," says Subaru's Kevin Mayer. "People could participate with the brand in a way that helped us stand out and gave us much greater ROI than normal. We spent probably 30% less last December [on marketing] than in the previous year." ... Read the whole story > >
Financial Services
by Tanya Irwin
The Chase Community Giving Facebook application encourages Facebook users to choose from more than 500,000 small and local charities to decide which community organizations they want to receive donations from Chase's corporate philanthropy fund. ... Read the whole story > >
by Karl Greenberg
NYC & Company, the official marketing, tourism and partnership organization of the City of New York, is going local with a new campaign launching this week that focuses on getting holiday shoppers to go exploring in 15 Manhattan and Brooklyn neighborhoods. ... Read the whole story > >
Forrester: Google Still Tops With Consumers

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