Friday, October 02, 2009

Friday Night Marketing News from Mediapost

We're hosting the District 6 American Advertising Federation Conference today and tomorrow in Fort Wayne. Here's what's going on elsewhere...

by Karl Greenberg
Tony Pace, CMO of the Subway Franchisee Advertising Fund Trust, tells Marketing Daily, that the new effort is not the first with NBC, but it is the most comprehensive. "We have done lots of stuff with NBC, including integration with 'The Biggest Loser,' he says. "But this is the first time we have done a deal with this scope within the sports arena." ... Read the whole story > >
by Aaron Baar
"The proliferation of DVRs is forcing every company to reevaluate how it spends its media dollars," Jason Maciel, director of marketing for Vizio, tells Marketing Daily. "'Vizio's Profiles' represents a shift for us to move beyond traditional media buys to the development and ownership of branded content." ... Read the whole story > >
by Karl Greenberg
"We are in the process of reviewing our entire marketing strategy for next year," Jason Chinnock tells Marketing Daily. Ducati will trim print advertising and push more digital-media efforts. "We are not looking to go digital to save money," he says. "We are actually spending the same, but with efforts targeting people who are more likely to be interested in us." ... Read the whole story > >
Financial Services
by Tanya Irwin
J.P. De La Cruz, marketing director, Chase Card Services, says, "The concept was ultimately chosen because it maps to Ink's attributes: flexible, fluid, dynamic and nimble. We listened to small business owners and found that they wanted to be given the chance to make their mark -- and that's exactly what Ink helps them do." ... Read the whole story > >
by Sarah Mahoney
It may be the aftertaste from "Twilight." A survey released by the National Retail Federation reports that vampires jumped into the No. 2 spot, from No. 3 last year. Nurses, on the other hand, fell from No. 5 last year to No. 13. Witches continue to reign supreme in the No. 1 position, with 18.1% of adults saying they plan to don a pointy hat and do a little cackling. ... Read the whole story > >
by Karl Greenberg
Per Jeff Schuster, J.D. Power predicts the mix of vehicle segments in the U.S. market will get more balanced because of tight availability of compact vehicles and crossovers, which were sold out during the CARS program. "Sales of compacts dropped from 28% to around 18% this month," he says. "Sales of compact [crossovers] will also come down. ... Read the whole story > >

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