Tuesday, September 29, 2009

Tuesday Night Marketing News from Mediapost

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by Karl Greenberg
In a first for a package delivery company, United Parcel Service is giving away samples from major brands to its customers. The company is piloting a program in Chicago, Dallas-Ft. Worth, Miami, Phoenix and Washington, D.C., in which people who get UPS' Direct-to-Door home delivery also get offers and samples from a roster of brands. It is expected to go nationwide in 2010. ... Read the whole story > >
Packaged Goods
by Karl Greenberg
The TV spot, via BBDO New York, starts this week on network and cable television programming. It touts the razor as a solution to sensitive skin by making Ryan's mug the poster-face for skin abuse. The ad has Ryan getting pummeled on the gridiron under a harsh sun, in a downpour, in the snow and in wind while it extols the virtues of the shaver's multiple-blade surface. ... Read the whole story > >
by Sarah Mahoney
To celebrate, consumers go to www.mobilegoodbye .com, and select the carrier they want to ditch. People looking to lose Verizon get a spoof of Mr. Mister's "Broken Wings," those hoping to leave T-Mobile get a funny version of Madonna's "Like a Virgin," and the "Dear AT&T" letter is set to Stephen Foster's "Oh! Susannah." ... Read the whole story > >
by Sarah Mahoney
The Sonia Rykiel 2009 holiday line is scheduled to arrive in 1,500 H&M stores by Dec. 5. At the same time, the lingerie collection will also be launched in Sonia Rykiel's boutiques around the world, a tandem offering that is another first for the Swedish cheap-chic chain. The deal includes a line of bright knits for 2010, for both women and girls. ... Read the whole story > >
by Karlene Lukovitz
The promotion's premise is based on a survey of 1,520 moms (84% with kids under 14) conducted for Smucker through MomCentral.com, a network of mom influencers, bloggers and grassroots community organizers. The survey found that 68% of moms feel stress or pressure "when trying to prepare wholesome snacks for their children." ... Read the whole story > >
by Aaron Baar
"We had been talking about the purpose of service, with a symbolic line of Marines standing from sea to shining sea," Marshall Lauck, management director of JWT Atlanta, tells Marketing Daily. "That showed [recruits] what they would do as Marines. Now we need to show them what it takes to be a part of that." ... Read the whole story > >
by Erik Sass
MTV is launching a new short-form supernatural mystery series, called "Valemont," which will combine TV, online and mobile story-telling. The collaboration with Electric Farm Entertainment, set to premiere today, features prominent brand integrations for Verizon Wireless, further highlighted by Verizon's role in the mobile distribution of the content. ... Read the whole story > >

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